Digital House Products
How is global togetherness possible? How does the availability of the Internet alter migrants' everyday lives and senses of belonging? This book introduces an 'alien people' inhabiting a specific common virtual space in the World Wide Web, while the members of this space - most of them ethnic Paraguayans - are physically located in many different parts of the world.
By developing an innovative and 'uniquely adequate' set of research methods, the author explores the interrelation of media and migration practices in their own right and sheds light not only on the living conditions of contemporary (Paraguayan) migrants, but also on emerging global forms of living together. The concentration on a single case facilitates an in-depth understanding of contemporary migration practices, cultural meanings of digital media and senses of belonging.
The book discusses empirical data, methods and theoretical concepts in a reflexive writing style, allowing readers to follow the research process, and to learn from its choices and challenges which are rarely visible in most research reports. The reflexive research procedure contributes not only to the understanding of social realities in the light of globalization, but also to an advancement of sociological methods and concepts for researching social phenomena in global landscapes and mediatization.
The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and services to the public's attention. This book examines the cultural, commercial, creative and regulatory practices of advertising in these digital environments. From viral campaigns and in-game advertising, to audience profiling and dataveillance, this book gives a comprehensive exploration of digital advertising. It traces the growth of digital media uses, starting with its use as fringe advertising media and moving beyond the pop-up to become a dominant global advertising media form. Taking a look at the advantages, disadvantages and ethical dilemmas of using digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives alongside inspiring example material and interviews with senior figures in the international advertising industry. Analysing key theories and emergent trends in the field, Digital Advertising explains complex ideas in a truly accessible way. Insightful, intriguing and informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal reading for students of Media and Communication Studies, Advertising, Marketing and Business Studies.
In this true story, written by Hobo the cat, a little kitten leaves the farm, has big adventures, makes a new friend and finds a forever home. Hobo was the bookstore cat at From My Shelf Books & Gifts for many years. His many jobs included playing with children, delighting cat lovers, and soaking up sunshine to spread to everyone he met. This is his story...
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